Question 1

What’s a (freelance) digital marketing consultant and what do they do?

Accepted Answer

Digital marketing consultants support businesses with their digital marketing, often in the form of advice and guidance. They either work independently or within an agency and help develop and optimize their client’s digital marketing strategies. That being said, the term “digital marketing consulting” is often used as an umbrella term for any ad-hoc digital marketing work not covered in other services offered by a contractor/agency.

Question 2

Why hire a digital marketing consultant?

Accepted Answer

Hiring a digital marketing consultant offers several advantages. Firstly, consultants bring specialized expertise and knowledge in various digital marketing strategies and techniques. They stay up to date with the latest industry trends, best practices, and emerging technologies which is something that can be a challenge for a business owner. By leveraging their expertise, businesses can benefit from tailored strategies and recommendations that align with their specific goals and target audience. Secondly (and perhaps most importantly), consultants provide an objective perspective on your digital marketing efforts. They can assess your current strategies, identify areas for improvement, and offer unbiased insights. Working with a consultant offers flexibility and cost-effectiveness compared to hiring a full-time employee or maintaining an in-house team. Consultants can be engaged on a project basis, allowing you to access their expertise as needed, saving both time and money.

Question 3

Why choose a freelancer instead of an agency?

Accepted Answer

Choosing an independent digital marketing consultant can be a preferred option for several reasons. Firstly, freelancers often offer more personalized attention and a direct working relationship. They typically work with a limited number of clients, allowing them to focus on your specific requirements and provide dedicated support. Freelancers are often more cost-effective than agencies too since they don't have the same overhead costs. They can offer competitive pricing and flexible project arrangements to suit your budget. Freelancers are also known for their agility and adaptability. They can quickly adapt to your changing needs and the changes in the industry, adjust strategies, and implement changes efficiently. Lastly, working with a freelancer can offer greater transparency and control over the project. You can directly communicate with the freelancer, collaborate closely, and have more direct input into the project's direction and execution.

Question 4

What industries/clients do you serve?

Accepted Answer

I’ve worked with a broad range of clients in various different industries. Although I try not to set any hard limits on the clients I take on, I will reject clients if I don’t feel like we’d be a good fit or their industry is one I have absolutely zero knowledge of or experience in. Since the effectiveness of your digital marketing campaign is often limited by your understanding of your target audience, it’s important that there’s at least some prior knowledge of, experience with, or interest in the topic in order to be able to provide optimal support.

Question 5

When should I hire a freelance digital marketing consultant?

Accepted Answer

Whenever you need online marketing expertise or are facing issues that you aren’t sure how to handle internally. These consulting services could encompass advice, audits, guidance, or general tasks that can’t be completed internally.

Question 6

What other digital marketing services do you offer?

Accepted Answer

I offer a range of other digital marketing services, including: Marketing diversification, Development & automation services, Copywriting services, and Digital marketing audit services.

Get perspective. No pitch. No strings attached.

What it’s for

What to expect

Share your context

I prepare

We talk

Optional follow-up

What it’s not

Why I offer this

Frequently Asked Questions (FAQs):

What is a “free perspective” session?

Who are these sessions for?

Is there a catch? Are you going to sell me something?

What should I bring or prepare for the call?

Contact Me

Email

LinkedIn